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AAPL (Apple stocks), can we still invest now?

When you think of Apple, what's the first thing that comes to mind? Probably the iPhone, right? Well, you're not alone. The iPhone is a big business for Apple, bringing in $383.2 billion-worth of revenue in 2023. That's a lot of money! In fact, in 2022 alone, they sold a whopping 232 million iPhones, 61 million iPads, and 26 million Macs!

But Apple's not just about hardware anymore. Services like Apple Music, iCloud, and the App Store are also becoming a bigger slice of Apple's financial pie. In the beginning of 2024, these services brought in more than 19% of Apple's total revenue. That's a significant increase compared to earlier years. It shows that Apple is not just about selling gadgets anymore.

But speaking of gadgets, the iPhone is still the king of Apple's revenue. In the early part of 2024, iPhone sales made up a whopping 58.3% of all the money Apple raked in. That's not surprising, considering how popular iPhones are worldwide. Even though other products like the Apple Watch and the iTunes Store are making more money than before, the iPhone remains Apple's cash cow.

However, there's a bit of a bump in the road, particularly in China. Apple's iPhone sales there dropped by 24% in the first six weeks of 2024 compared to the same period in 2023. That's a big hit! It means Apple's market share in China went down from 19% in 2023 to 16% in 2024. China is a massive market for Apple, so this decline could be a cause for concern.

iPhone users statistics over the past 14 years (Source: Demandsage)

Now, considering Apple's resilience and consistent outperformance in the market, it's natural to wonder whether investing in AAPL stocks remains a wise decision. The Apple Inc. stock (APPL stock) has been on a tear lately, jumping 52% since the beginning of 2023. This impressive growth comes despite tough economic times and a slight revenue dip in the same year.

Why the hype? Well, Apple has a knack for staying strong when others falter. Even when things get rough, Apple manages to outshine its competitors. Just look at its stock performance over the past five years - it's been consistently impressive.

But it's not all smooth sailing. Recent challenges could mean bumps in the road ahead for Apple's stock.

So, should you consider buying AAPL stocks?

APPL's Strength and Future Potential

Brand Allegiance Amplification: People love Apple products, and surveys show that a vast majority of iPhone users plan to stick with the brand for their next smartphone. A study by ZipDo found that a huge 92% of iPhone owners are planning to stick with Apple for their next phone purchase. This means that once people start using Apple products, they tend to stick with them. Apple's luxury branding and ecosystem of services keep customers coming back for more, which is good news for investors.

Transitioning from Hardware to Scalable Software Solutions: Apple's not just about gadgets anymore. They're diving deep into services like the App Store and Apple Music, and it's paying off big time. In 2023, these services brought in a whopping 22% of Apple's revenue, making it the second largest division within the company. With 88 million subscribers jamming out on Apple Music and over 75 million tuning in to Apple TV+, these services are becoming serious money-makers for Apple, giving them a diverse income beyond just selling hardware.

Financial Vigor and Flexibility: With over $166 billion in cash reserves, Apple has plenty of resources to invest in new products and services. Its strong balance sheet also gives it a safety net during tough economic times.

Prolonged Growth Strategy: Despite facing some challenges, Apple remains a solid bet for long-term growth. Sure, there have been some bumps in the road, like declining sales and rumors of iPhones being banned in Chinese workplaces. But Apple's not one to back down easily. They're always innovating and investing in new technologies, like digital services. So, while there might be some tough times ahead, Apple's history of bouncing back and their focus on the future suggests they're still in a good position for growth.

Dominant Brand Influence: Apple is not just any tech company; it's already the world's most valuable company. With a reputation for quality products and exceptional customer service, Apple stands tall as one of the most valuable brands globally. Its name alone commands respect and recognition, giving it a significant edge in the fiercely competitive tech industry. So, it's not just about the iPhones and MacBooks; it's about the trust and loyalty that Apple has earned over the years, making it a powerhouse in the market.

Risks and Considerations for Investing in Apple

Revenue Vulnerability to iPhone Dependency: Apple makes a big chunk of its money from selling iPhones. If people stop buying iPhones as much, it could hurt Apple's profits.

iPhone's Market share around the world as of 2024 (Source: Demandsage)

Revenue Vulnerability to iPhone Dependency: China is a huge market for Apple, but it's also a tricky one. In the first six weeks of 2024, smartphone sales in China dropped by 7% compared to the previous year. This decline affected major brands like Apple, OPPO, and vivo, which all experienced double-digit decreases in their sales, according to Counterpoint Research. There have also been issues like factory shutdowns and government regulations that could affect Apple's business in China.

Source: Counterpoint Research China Smartphone Weekly Sell-through Tracker *Notes: 2023 – Jan 2 to Feb 12; 2024 – Jan 1 to Feb 11; OEM shares may not add to 100% due to rounding

Valuation Apprehensions: Some experts are worried that Apple's stock might be too pricey when compared to how much money the company is actually making. As of March 2024, Apple has a market capitalization of $2.626 trillion, which means it's the world's second most valuable company by market value. Market capitalization is just a fancy way of saying how much the whole company is worth. But here's the thing: if a stock's price is too high, it might not leave much room for the stock to grow in the future. 

Diminished Growth Projections: Apple's growth might not be as speedy as it used to be. Experts think that Apple's profits won't increase as much in the future, mainly because smartphone sales are slowing down. According to Counterpoint Research, in 2024, Apple's sales might only grow by around 3%, which is not a huge jump. While things might be a bit tough in North America, there's hope for growth in other places, especially in emerging economies where people are starting to spend more on high-end products, like Apple's. So, even though Apple might not be growing as fast as before, there's still potential for some growth in the future.

Heightened Competitive Landscape and Innovation Dynamics: Other companies are always trying to outdo Apple with new and better products. If Apple can't keep up with the competition, it might lose customers and money.


Deciding whether to invest in Apple stocks isn't just about looking at the shiny gadgets or the big numbers. It's about understanding the risks and rewards and what's best for your own financial goals.

Apple has its strengths, like loyal customers and a strong balance sheet, but it also has its challenges, like dependence on iPhone sales and competition from other tech giants.

Before diving into investing in Apple or any other stock, take the time to do your homework. Consider your own financial situation, how much risk you're comfortable with, and whether Apple fits into your long-term investment strategy.

Ultimately, investing is a personal decision, and it's essential to make informed choices that align with your goals and values. So, whether you're bullish on Apple or cautious about its prospects, remember to stay informed and make decisions that are right for you.


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